Our inspiration for this mark was found in the traditional imagery common for Acupuncture: the lotus, five meridian and energy. We wanted to put a modern, clean expression to these concepts in a mark that could be used in their new identity as both an identifying mark and abstractly as texture to reinforce the aesthetic.

Identity creation
branding strategy
collaterol: business cards, notepads
website design and programming
promotional brochures

Through our work for VPAC we have established a corporate style that is both flexible and professional and flows from application to application. For each project we wish to express their commitment to excellence and to their clients.

We have had the pleasure of seeing EdgeCeptional Catering bloom since their initial rebrand in 2009. Their brand image feels authentic and now reflects the quality and professionalism they exemplify they are enjoying the increased exposure and recognition with a brand that truly reflects their company.

brand strategy
identity creation
interior signage and graphics
exterior signage and graphics
vehicle graphics
menu design
event displays: banners, signage, pop up banner
website maintenance and updating
collateral including: business cards, tent cards, label cards, stickers, knapkins, nametags, loyalty cards, gift cards

Our goal for Columbus Construction was to help them to stand apart from the many construction companies that regularly approach strata corporations. We wanted to create a feeling of openness, professionalism and reliability. To achieve this we chose bright colours and airy images partnered with simple positive writing.

website design
enewsletter design
brochure design
door hanger promotional
collateral: business card, letterhead

This proposed identity was created to reflect the raw movement experienced in modern dance that this choreographer is known for. The gestural mark was created to imply body movement and artistic feeling. The colour contrast is an important aspect to highlight the emotional tension felt through his work.

brand discovery
identity creation
colaterol: business cards, promotional postcard template

For Dundee Wealth  we needed to adhere to the branding standards in place. The standards were excellently written and the brochures sailed through the approval process with no design changes.  We are always respectful of the existing brand, our goal is to improve communication, never to confuse.

four branded square brochures to support information for key client areas
information sheet

Best People Win match the best talent with the right employer.  "Everyone Deserves to Win" is a key focus message we used to connect with the audience and create an expectation of excellence. The cool colours and soft tones soften the tone to encourage approachability.

style development
promotional brochure
ad series
invitation template
collateral: business cards, letterhead

For each 14 week Fall and Spring campaign from 2002-2012 we created the nearly 200 ads that appeared in the local papers, over saw the design and programming for the website, designed the direct mail campaign, posters, tickets, point of purchase displays, location signage, brochures, and order forms. Most importantly, we championed the brand over the years as a fun charity lottery that supported children with special needs in our community. 

direct mail campaign materials
brochure design
advertising campaign
point of purchase displays
poster
tickets
enewsletters/email blasts
website art direction

A well created logo and identity can be a touch stone for so much. It is a memory focus and a symbol of what is best about a company, service or product.

A Brand is a Promise,  
Delivered through Experiences, 
Symbolized by an Identity.

We were tasked with redesigning the product sheets used by sales staff when showcasing product to clients. We needed to create something easy on the eyes to appeal to the buyer, showcase the product, and contain all of the information they require to make an educated decision. We built on the existing colours and graphic elements currently in use by this locally well-known brand.

product sell sheets
commercial services and product overview brochure

CLIENT SINCE 2010

The direct mail we designed for New Horizons Scientific - is a science supply resource for schools piece was designed to appeal to school teaches and tied in with a promotion to support breast cancer awareness during Breast Cancer Awareness Month. It was very well received piece and as resulted in a 20% increase in orders by new customers over the same time period the year before. 

direct mail brochure
pdf product flyer
ad design
identity updating
catalogue design and production
enewsletter design and programming