New brochure to solve an old problem...

MEI_1.jpg

How do you take the mundane and make it more interesting? In this case, MEI are experts in repairing the controls commonly used in your neighbourhood McDonald's restaurant. In the brochure we visually bridged the gap between the object and the consumer – emphasizing the common-sense, low cost, environmentally friendly choice of repair with a little bit of humour along the way.

Questions about photo resolution…

Questions about photo resolution come up frequently, so I hope this helps everyone! 

RESOLUTION OF PHOTOS FOR COMMERCIAL PRINTING

< 500KB only suitable for web
500KB - 1MB suitable up to 1/8 page size
1MB-1.5MB suitable up to 1/4 page size
1.5MB - 2MB suitable up to 1/2 page size
3.5MB  suitable  full page size
> 3.5 MB very large files are sharper and crisper and very welcome

 Never use software to force the resolution of the file larger. This does not improve quality.

CAMERA SETTINGS

Minimum requirements: A mid-range consumer camera or better. (Compact point-and-shot cameras and smart phone cameras can only produce small images for commercial printing)

Resolution: Set camera on highest possible quality setting

File type: If the camera supports RAW format, this setting will create the best quality photos. RAW format can only be viewed in professional software so it is best to set Camera on RAW + JPEG. This will produce two images, a high quality RAW photo and a jpeg for proofing.

JPEG: If camera only supports JPEG format, this is acceptable as long as highest possible settings are chosen.

Shout out to my friend Tammi  for sharing this with me!

 

Our new site!

Finally, we have launched our new website.  We hope you enjoy it and we hope to keep this page busy as we launch new projects. See you soon!

A time-out for some inspiration

Paris at dusk

Paris at dusk

How do you celebrate 11 years of business together? You run away to France and Italy for some inspiration. We filled up on art, design and wine and are back and ready to get going!